Mentor Group is a UK-based sales performance consultancy specializing in transforming sales teams through strategy, training, and coaching.
With a global client base like Lenovo, Infor and Syngenta and others across industries, they’re known for delivering embedded learning systems that drive measurable change.
Real Conversations, Real Results
Mentor Group’s clients weren’t just impressed by PitchMonster—they were surprised by how real it felt. Sellers found themselves immersed in conversations that mirrored their toughest customer scenarios. Whether they were introducing a new product, navigating objections, or reinforcing a sales methodology, PitchMonster simulated it with uncanny realism.
One standout use case involved Syngenta, a global agribusiness. The company needed to equip their sales team with messaging around a new high-potential product. With PitchMonster, reps began practicing value-based conversations in a live workshop and continued asynchronously afterward.
Within three weeks, 90% of participants reported increased confidence, and internal assessments showed a 27% improvement in message delivery accuracy.
Another client, Immersive, was onboarding new hires across five regions. Instead of flying trainers across time zones, they used PitchMonster to simulate the toughest sales scenarios on demand.
New hires were fully ramped 40% faster than previous cohorts—cutting onboarding time from 10 weeks to just 6. Trainers could monitor progress and identify coaching needs without ever jumping on a call.
"It’s not just saving time, it’s making it possible to do things that weren’t possible before."
Martin Sharpe, Solutions Director at Mentor Group
One standout use case involved a global agribusiness. The company needed to equip their sales team with messaging around a new high-potential product. But traditional training methods were slow—and hard to scale. With PitchMonster, reps began practicing value-based conversations in a live workshop and continued asynchronously after. The result? Faster rollout, better message consistency, and a team that didn’t just know the product—but knew how to sell it.
Another client, was onboarding new hires across multiple regions. Instead of flying trainers around or stacking Zoom calls, they used PitchMonster to simulate the toughest sales scenarios on-demand. Reps could learn and retry until they nailed it. Trainers could monitor progress and identify coaching needs without ever jumping on a call.
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10 Minutes to "Yes"
"PitchMonster is probably the easiest product we’ve ever sold. Every time we show it, the client says ‘We need this' "
Ben Barton, Commercial Director at Mentor Group
That reaction is no accident. PitchMonster clicks because it solves a problem companies didn't even know they had: the missing link between sales training and daily execution.
Clients now use PitchMonster to launch new products faster, practice objection handling on demand, and align sellers to a common sales methodology—all without booking a single workshop room.
Time Saved, Time Created
For Mentor Group, the impact went deeper. PitchMonster didn’t just reduce time spent on coaching—it created time that didn’t exist before. Trainers who previously couldn’t find space for role-play could now assign and review AI-based exercises asynchronously.
"We realized it wasn’t just time saved, it was time created. That’s a huge shift."
Ben Barton, Commercial Director at Mentor Group
Even experienced reps saw the value. The AI scenarios helped them identify blind spots, break bad habits, and get back in sync with modern sales methodology.
"PitchMonster works just great for experienced vets as for new hires. Sometimes even better."
Martin Sharpe, Solutions Director at Mentor Group
Becoming a Strategic Partner
Mentor Group didn’t just use PitchMonster as a product—they made it part of their strategy.
"We’re all about delivering complete, embedded learning systems. PitchMonster closes a crucial loop by turning knowledge into repeatable action."
Ben Barton, Commercial Director at Mentor Group
And the impact is measurable. Deals close faster. Product rollouts land smoother. Clients even started referring PitchMonster to their peers, feeding a growth loop that reflects both product quality and trust in the partnership.
"We’re not just selling training. We’re helping clients build systems that stick. PitchMonster makes that possible."
Martin Sharpe, Solutions Director at Mentor Group
The Features That Make It Stick
Mentor Group highlighted several PitchMonster features as game-changers:
- Real-time feedback and scorecards that encourage iteration and habit-building.
- Custom scenarios and personas that reflect real products and markets.
- Flexible training formats from phone to video to in-person simulations.
- Analytics dashboards for managers to zoom in or out across individuals and teams.
"Sales leaders finally get a window into how their teams are selling. That’s incredibly valuable."
Martin Sharpe, Solutions Director at Mentor Group
Who Needs PitchMonster?
Mentor Group recommends PitchMonster for
- Enterprise sales teams rolling out new products
- Tech companies with complex offerings
- Channel/partner organizations needing consistent messaging
- Any sales org with limited time for live coaching
- Sales departments with 10+ reps
"Whether it’s 10 reps or 500, PitchMonster scales effortlessly. Small teams love the ease. Large orgs love the consistency."
Martin Sharpe, Solutions Director at Mentor Group
A True Partnership
Beyond the product, Mentor Group emphasized the relationship.
"PitchMonster’s team listens, responds, and evolves quickly. They’re true partners. We trust them with our customers."
Martin Sharpe, Solutions Director at Mentor Group
That trust has led to referrals, co-selling opportunities, and a shared vision for smarter, tech-driven sales enablement.
"We want to lead the way in modern sales training. PitchMonster helps us do exactly that."
Martin Sharpe, Solutions Director at Mentor Group
