Mentor Group added PitchMonster practice to the sales training it runs for clients such as Lenovo, Infor and Syngenta. New hires in those programs now ramp 50% faster on average, and coaching time per rep has dropped by half. At Syngenta, message-delivery accuracy rose 27% in three weeks. At Immersive, new hires ramped 40% faster, cutting onboarding from 10 weeks to 6.
About Mentor Group
Mentor Group is a UK-based sales performance consultancy. It trains and coaches sales teams for global clients such as Lenovo, Infor and Syngenta, and it resells PitchMonster as part of its programs.
The challenge
Mentor Group's workshops taught sellers what to say. The trouble came afterwards. Sellers went back to their desks with new knowledge and no structured way to practise it, and managers were too overloaded to coach everyone consistently.
Live role-play workshops were expensive and hard to schedule. Without practice, sellers delivered new messaging inconsistently, missed openings in real calls and took longer to ramp.
How Mentor Group uses PitchMonster
1. A live workshop, then practice on demand
Mentor Group still opens each program with a live workshop. Sellers then keep practising in PitchMonster on their own schedule, repeating each scenario until they get it right.
2. Custom scenarios and personas for each client
Mentor Group builds scenarios and buyer personas around each client's real products and markets. Sellers practise the conversation they will have next week, from a new-product pitch to the objections their buyers raise most.
3. Real-time feedback and scorecards
Each practice run ends with a scorecard. Sellers see what to fix and try again, which turns one workshop into a habit.
4. Phone, video and in-person formats
Sellers practise in the format they sell in, whether that's a phone call, a video meeting or a face-to-face simulation.
5. Dashboards for sales leaders
Managers can look at one rep or the whole team and see where skills are slipping.
"Sales leaders finally get a window into how their teams are selling. That's incredibly valuable."
Martin Sharpe, Solutions Director, Mentor Group
The results
Ramp time cut by 50% on average
Across Mentor Group's client onboarding programs, new hires now ramp 50% faster on average.
2X less coaching time per rep
Trainers who couldn't find room for live role-play now assign PitchMonster exercises and review them on their own schedule. Coaching time per rep has dropped by half, and trainers spend the hours they get back on strategic support.
Syngenta: 27% better message delivery in three weeks
Syngenta, a global agribusiness, needed its sales team ready to sell a new high-potential product. Reps practised value-based conversations in a live workshop and kept going in PitchMonster afterwards. Within three weeks, 90% of participants reported more confidence, and Syngenta's internal assessments showed a 27% improvement in message-delivery accuracy.
Immersive: onboarding cut from 10 weeks to 6
Immersive was onboarding new hires across five regions. Instead of flying trainers between time zones, it used PitchMonster to run the toughest sales scenarios on demand. New hires were fully ramped 40% faster than previous cohorts, which cut onboarding from 10 weeks to 6. Trainers tracked progress without joining a single call.
Practice that works for veterans too
Experienced sellers use the same scenarios to find blind spots and drop old habits.
"PitchMonster works just great for experienced vets as for new hires. Sometimes even better."
Martin Sharpe, Solutions Director, Mentor Group
Where Mentor Group sees the best fit
Mentor Group recommends PitchMonster for:
- enterprise sales teams rolling out new products
- tech companies with complex offerings
- channel and partner organisations that need consistent messaging
- sales teams with little time for live coaching
- sales departments with 10 or more reps
"Whether it's 10 reps or 500, PitchMonster scales effortlessly. Small teams love the ease. Large orgs love the consistency."
Martin Sharpe, Solutions Director, Mentor Group
What other teams can take from this
- Pair a live session with practice that continues after it. The workshop sets the standard, and repeated practice makes it stick.
- Build scenarios around the product your team is launching next instead of a generic pitch.
- Measure the skill the launch depends on. Syngenta tracked message-delivery accuracy, the exact thing its new product needed.
If you run sales training for clients, book a demo to see how partners build custom scenarios in PitchMonster.
