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Privacy Policy

Last updated:October 2026·Governed by United Kingdom

On this page

  1. 01Who We Are
  2. 02Our Role: Controller or Processor
  3. 03Data We Collect
  4. 04How We Use Data and Our Legal Basis
  5. 05How We Use AI
  6. 06Where We Store and Process Data
  7. 07Who We Share Data With
  8. 08How Long We Keep Data
  9. 09How We Protect Data
  10. 10Your Rights Under UK GDPR and EU GDPR
  11. 11Cookies
  12. 12Your Rights in the United States
  13. 13SMS / Text messaging
  14. 14Children's Privacy
  15. 15Links to Other Sites
  16. 16Changes to This Policy
  17. 17Contact Us

Contact

info@pitchmonster.io

01Who We Are

PitchMonster is run by ONBOARD SOFTWARE LTD ("we", "us", "our"), a company registered in England and Wales under company number 13081905, with its registered office at 89 Addison Road, Bromley, England, BR2 9RS.

This policy covers two things:

  • our website, pitchmonster.io (the "Website"); and
  • the PitchMonster sales training platform at app.pitchmonster.io, including AI role-plays, call scoring and coaching (the "Platform").

For any privacy question or request, email us at info@pitchmonster.io.

02Our Role: Controller or Processor

Data protection law treats us differently depending on whose data it is.

When we are the controller

We decide how and why we use personal data about Website visitors, people who book a demo or contact us, the people who manage a customer account (for example, admins and billing contacts), and people who receive our marketing.

When we are the processor

When a company buys PitchMonster for its team, that company (our "Customer") is the controller of the data its users create on the Platform: role-play recordings, transcripts, scores, feedback and any content or calls it uploads. We process that data only on the Customer's instructions, under a data processing agreement ("DPA") signed with that Customer.

If you use PitchMonster through your employer and want to access, correct or delete your Platform data, contact your employer first. We will help them answer your request.

03Data We Collect

On the Website

  • Contact and demo details you give us: name, work email, phone number, company, job title and team size.
  • Usage data: IP address, browser and device type, pages visited, time on page, and the site or ad that brought you to us.
  • Cookie data, described in the Cookies section below.

On the Platform

  • Account data: name, work email, role, team and login details (including via SSO).
  • Session data: audio and video recordings of AI role-plays, transcripts, AI scores and written feedback.
  • Content the Customer uploads, such as call recordings, scripts, playbooks and scenarios.
  • Product usage data: which features you use, when, and for how long.

Billing and support

  • Billing contact and invoice details. Card payments go to our payment processor, not to us.
  • Messages you send to our support and sales teams.

We do not ask for and do not want special category data (for example, health data) or government ID numbers. Please do not put them in role-plays or uploaded content.

04How We Use Data and Our Legal Basis

Under UK GDPR and EU GDPR we need a legal basis for each use. Ours are:

  • To run the Platform for Customers (hosting sessions, transcribing, scoring, feedback, reports for managers). Basis: performance of our contract with the Customer, and the Customer's instructions under the DPA.
  • To answer demo requests and enquiries, and to manage customer accounts and billing. Basis: steps taken at your request before a contract, and performance of the contract.
  • To keep the Website and Platform secure, fix problems and prevent abuse. Basis: our legitimate interest in running a secure service.
  • To understand how the Website is used and to measure our ads. Basis: our legitimate interest, and your consent where the law requires it for cookies.
  • To send product news and marketing emails to business contacts. Basis: legitimate interest, or consent where the law requires it. Every email has an unsubscribe link.
  • To meet legal duties, such as tax and accounting records. Basis: legal obligation.

05How We Use AI

The Platform uses AI to play the buyer in role-plays, to turn speech into text, and to score each session against the rubric the Customer sets. Reps and their managers see the scores and feedback.

Scores are coaching feedback. We do not use them to make decisions that have legal or similarly significant effects on you. How a Customer uses scores inside its own business (for example, in performance reviews) is that Customer's decision, made under its own policies.

We never use your role-plays, calls or content to train AI models for other customers.

06Where We Store and Process Data

We host the Platform and store Customer Platform data in data centres in the European Economic Area (EEA). This is the default for every Customer.

Some of our subprocessors are based in, or provide support from, countries outside the UK and EEA. When personal data leaves the UK or EEA, we protect it with one of these safeguards:

  • an adequacy decision, including the EU-US Data Privacy Framework and its UK Extension where the provider is certified;
  • the European Commission's Standard Contractual Clauses (SCCs); or
  • the UK International Data Transfer Agreement (IDTA) or the UK Addendum to the SCCs, for data covered by UK GDPR.

Website analytics and advertising tools (such as Google and Meta) may process Website visitor data in the United States under their own safeguards. This does not apply to Customer Platform data.

Customers can ask us for a copy of the safeguards that apply to their data by emailing info@pitchmonster.io.

07Who We Share Data With

We use trusted service providers ("subprocessors") to run PitchMonster. They may use personal data only to provide their service to us, under written contracts. By type, they are:

  • Cloud hosting and storage: Amazon Web Services (AWS).
  • Real-time audio and video for role-plays: Daily.
  • Speech-to-text: Deepgram and AssemblyAI.
  • AI voices for the role-play buyer: ElevenLabs.
  • Language models for role-plays, scoring and feedback: OpenAI.
  • Product analytics: PostHog.
  • Code hosting and deployment: GitLab.
  • Website hosting: Vercel.
  • CRM, email and demo booking: HubSpot.
  • Website analytics and advertising: Google (Analytics, Tag Manager, Ads), Meta, Microsoft Clarity.
  • Payments: Stripe.
  • Text messages: Sakari.

Customers can ask for our full subprocessor list by emailing info@pitchmonster.io.

Other disclosures

  • Legal requests. We may disclose data when the law requires it or when a public authority makes a valid request.
  • Protecting rights and safety. We may disclose data where needed to protect our Customers, our users, the public or ourselves from fraud or harm.
  • Business transfers. If we are involved in a merger, acquisition or sale of assets, personal data may transfer to the new owner under the same protections.

We only name a Customer, or show its logo, on our Website or in marketing with that Customer's written permission.

08How Long We Keep Data

  • Customer Platform data: for as long as the Customer's contract runs. When it ends, we delete or return it as set out in the Customer's DPA.
  • Billing records: six years after the end of the financial year they relate to, as UK tax law requires.
  • Everything else: only for as long as we need it for the purposes in this policy, or as the law requires.

09How We Protect Data

We encrypt data in transit and at rest, limit staff access to the people who need it, and support single sign-on (SSO) for Customer accounts. Customers can ask for our security documentation by emailing info@pitchmonster.io.

No system is perfectly secure. If a breach affects your personal data, we will tell the Customer and the relevant regulator as the law requires.

10Your Rights Under UK GDPR and EU GDPR

If you are in the UK or the EEA, you have the right to:

  • get a copy of the personal data we hold about you;
  • have inaccurate data corrected;
  • have your data deleted;
  • restrict how we use your data;
  • object to our use of your data, including for direct marketing;
  • receive your data in a portable format; and
  • withdraw consent at any time, where we rely on consent.

To use these rights, email info@pitchmonster.io. We reply within one month. We may ask you to confirm who you are first. For Platform data, we will pass your request to your employer, who controls that data.

You can also complain to a data protection regulator. In the UK that is the Information Commissioner's Office (ico.org.uk). In the EEA it is the regulator in the country where you live or work.

11Cookies

We use these types of cookies and similar technologies on the Website:

  • Essential: needed for the Website and Platform to work, such as login sessions and remembering your cookie choice.
  • Analytics: to see how visitors use the Website (Google Analytics, Microsoft Clarity, HubSpot).
  • Advertising: to measure our ads and show our ads to past visitors on other sites (Google Ads, Meta).

Choosing "Decline" on our cookie notice tells our analytics and advertising tags not to store cookies, and clears the Google Analytics and HubSpot cookies already on your device. You can also block cookies in your browser settings.

Our Website does not currently respond to browser "Do Not Track" signals. Use the cookie notice or your browser settings instead.

12Your Rights in the United States

If you live in California or another US state with a consumer privacy law, you can ask us what personal information we hold about you, ask us to correct or delete it, and opt out of its sale or sharing for targeted advertising.

We do not sell personal information for money. Our advertising cookies may count as "sharing" under California law. To opt out, email info@pitchmonster.io. You can also choose "Decline" on our cookie notice. We will not treat you differently for using these rights.

13SMS / Text messaging

Mobile information will not be shared with third parties/affiliates for marketing/promotional purposes. Any other mentions in this policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. If you wish to be removed from receiving future communications, you can opt out by texting STOP.

14Children's Privacy

PitchMonster is a business tool and is not meant for anyone under 16. We do not knowingly collect data from children. If you think a child has given us personal data, email info@pitchmonster.io and we will delete it.

15Links to Other Sites

Our Website links to sites we do not run. Their own privacy policies apply when you visit them, and we are not responsible for their content or practices.

16Changes to This Policy

We may update this policy. We will post the new version on this page and change the date at the top. If a change materially affects how we handle Customer Platform data, we will tell Customers by email before it takes effect.

17Contact Us

For questions about this policy or your data:

By email: info@pitchmonster.io

By post: ONBOARD SOFTWARE LTD, 89 Addison Road, Bromley, England, BR2 9RS.

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