JustSchool moved its onboarding role-plays out of sales leaders' calendars and into PitchMonster. Lead-to-payment conversion among new reps rose 8.3%, and each sales leader gets at least five hours a week back. In peak season, the school kept call quality steady without hiring temporary team leads.
About JustSchool
JustSchool is an online English school. It sells courses through large phone-based sales teams that cover several lines of business, and those teams grow fast when demand peaks.
The challenge
Every new rep needed practice before talking to real leads, and that practice came from team leads. One project manager ran three coaching meetings a day. As the team grew, leaders spent their weeks on basic drills.
The team tried generic AI chat tools first. Practising with them felt like "talking to the void" and didn't sound like a real call. New reps kept making their first mistakes on live leads, and peak season meant either hiring temporary leaders or letting quality slip.
How JustSchool uses PitchMonster
JustSchool placed PitchMonster in pre-floor training and the first week on the floor, then extended it to experienced sellers and training teams.
1. A scorecard built from JustSchool's playbook
The team turned its sales playbook into a custom scorecard that tracks more than 20 behaviours, including discovery depth, objection handling and pacing.
"We can configure scoring and track 20+ behaviours. Sometimes a rep needs to slow down, sometimes speed up. Seeing it in the scorecard makes the fix obvious."
Vlad Belozercev, Project Manager, JustSchool
2. 15-minute drills
Short, time-boxed scenarios mirror real call limits. Reps learn to keep their message tight and handle objections faster, which also shortens their real calls.
3. Practice in Ukrainian, face to face
Reps practise in Ukrainian with a natural-sounding voice. Methodologists, who usually work on camera, use face-to-face simulations.
"Ukrainian localisation and a human-like voice mattered. It kept practice real."
Vlad Belozercev, Project Manager, JustSchool
4. Coaching from analytics
Leaders open the analytics, see which behaviour needs work and give targeted feedback. Experienced sellers rerun the same scenarios when their numbers dip.
The rollout had one early snag. Transcription had hiccups in the first weeks, and the PitchMonster team fixed them as usage grew.
The results
8.3% higher conversion for new reps
After JustSchool embedded PitchMonster into onboarding and first-week adaptation, conversion from lead to payment among new reps rose 8.3%. New reps now make their early mistakes in practice scenarios, so fewer real leads are lost during ramp.
~8% uplift for experienced sellers
The gains reached the veterans too. After targeted practice on the scenarios where their numbers had dipped, experienced sellers recorded an average uplift of about 8%.
5+ hours a week back for each sales leader
Leaders compared their old schedule of live coaching meetings with the time they need now that role-play runs in PitchMonster.
"I ran 3 coaching meetings a day. Moving live role-plays into PitchMonster gave me at least five hours a week for higher-value work."
Vlad Belozercev, Project Manager, JustSchool
No temporary leaders in peak season
Seasonal spikes used to mean hiring extra team leads to cover training, then scaling them back later.
"Without a better practice system, we would have been forced to hire temporary leaders during peak season, which is inefficient and hard to scale. PitchMonster allowed us to maintain quality without inflating our permanent leadership team."
Vlad Belozercev, Project Manager, JustSchool
Vlad rates PitchMonster 9 out of 10.
What other teams can take from this
- Put practice where it changes the numbers. JustSchool's gains came from onboarding and the first week, before reps touched live leads.
- Score the behaviours from your own playbook. A 20-point scorecard told leaders exactly what to coach.
- Practise in the language your customers speak. Natural Ukrainian voices kept adoption high.
If your reps sell by phone in a language other than English, book a demo to hear a scenario in your customers' language.
