Learn How JustSchool Lifts Sales Conversion Rates by 8.3% and Saves 5 Hours/Week per Leader with PitchMonster

+8.3%

average conversion rate increase

5+

hours/week saved per sales leader

The Problem

JustSchool is a fast‑growing online school for English learners, with large phone‑based sales teams operating across multiple lines of business. As the team scaled, leaders were pulled into nonstop practice sessions and ad‑hoc role‑plays. Attempts to use generic chat tools for practice felt flat “talking to the void” and didn’t reflect real conversations.

New hires needed a safe place to rehearse without burning leads; managers needed a way to coach consistently without doubling the size of the leadership bench during peak seasons. The goal: build a stronger, more self‑sufficient sales force that could maintain performance without inflating costs.

The Result

JustSchool embedded PitchMonster directly into onboarding and the first‑week adaptation period, then extended it to experienced sellers and training teams. Reps now practise against realistic scenarios, receive instant, objective scoring, and repeat until they master the playbook before they ever touch a live lead.

New‑hire conversion (lead → payment) improved by 8.3% among new reps after implementing the platform

Experienced sellers recorded an average ~8% uplift after targeted practice.

Sales leaders reclaimed at least 5 hours per week by shifting live role‑play into PitchMonster.

Early‑ramp lead loss decreased because mistakes now happen in scenarios, not with real prospects.

Real Practice, Real Results

Зractice now lives where it drives outcomes: in onboarding and the first week on the floor. New reps cycle through realistic, time‑boxed scenarios that mirror actual call constraints, get instant feedback, and iterate until their talk tracks feel natural. By the time they touch a live lead, they’ve already rehearsed the tough moments and it shows in the numbers.

Coaching shifted from opinion to evidence. Leaders open PitchMonster’s analytics and immediately see which behaviours need work - discovery depth, objection handling, pacing - so feedback is targeted and fast.

We’re data‑driven, analytics and detailed scoring changed how we coach.

Vlad Belozercev

Project Manager at JustSchool

The team mapped its sales playbook into a detailed scorecard, not a generic rubric. “We can configure scoring and track 20+ behaviours sometimes a rep needs to slow down, sometimes speed up. Seeing it in the scorecard makes the fix obvious,” notes Vlad. Short 15‑minute drills force concise messaging and quicker objection handling, which in turn shortens real calls and reduces the need to add headcount in peak seasons.

For JustSchool’s methodologists (who typically work on camera), PitchMonster’s face‑to‑face simulation makes practice feel like the real thing not a sterile phone script. And because the platform supports Ukrainian with a natural‑sounding voice, reps don’t feel like they’re talking to a bot. “Ukrainian localisation and a human‑like voice mattered. It kept practice real,” says Vlad.

Finally, the partnership mattered. Rapid localisation, quick fixes, and hands‑on guidance meant rollouts didn’t stall. When questions came up, answers arrived in minutes as license volumes grew.

Why It Works?

PitchMonster gives reps confidence before contact by letting them master scenarios in a safe space, then backs it up with data‑driven coaching through analytics and scorecards. Short, repeatable drills build muscle memory, so managers can run targeted refreshers the moment results dip.

From First‑Call Nerves to Day‑One Assurance

Before PitchMonster, practice meant booking leaders’ calendars and risking real prospects. Now newcomers arrive fluent in JustSchool’s motions, and leaders spend their reclaimed hours on strategy, not basic drills. Seasonality hurts less, performance is steadier without the need for temporary leadership hires just to cover the training load.

What the Team Says About PitchMonster?

The first wave of feedback was immediate and enthusiastic. Newcomers were “genuinely impressed” by having a modern, AI‑powered way to practise; experienced sellers use scenarios to diagnose slumps and bounce back. Minor early hiccups with transcription were addressed quickly as usage scaled.

When scores show where to slow down or speed up, reps fix the right thing fast and results move.

Vlad Belozercev

Project Manager at JustSchool

Inside the Rollout

When seasonal volume spikes, the easy fix is more team leads and the hard cost is scaling them back later. Vlad didn’t want that cycle.

Without a better practice system, we would have been forced to hire temporary leaders during peak season, which is inefficient and hard to scale. PitchMonster allowed us to maintain quality without inflating our permanent leadership team.

Vlad Belozercev

Project Manager at JustSchool

JustSchool placed PitchMonster exactly where it moves numbers pre‑floor training and the first‑week adaptation period. New hires rehearse the moments that matter inside realistic, time‑boxed scenarios, get instant feedback, and repeat until it sticks - before they ever touch a live lead. Experienced reps use the same scenarios as a tune‑up when performance dips, so recovery is fast and objective.

Leaders review analytics and a 20+ point, custom scorecard to target specific behaviours discovery depth, objection handling, pacing. Short, 15‑minute drills build crisp messaging and faster objection handling, which shortens real calls and reduces pressure to add headcount in peak season.

Operationally, the rollout was smooth because of rapid Ukrainian localisation and responsive support. “Localisation in Ukrainian and a natural voice mattered  it kept practice real and adoption high,” says Vlad. Volume‑based pricing made it economical to expand seats as more teams leaned in.

How do you rate PitchMonster so far?

On a personal level, PitchMonster gave Vlad time back.

“I ran 3 coaching meetings a day. Moving live role‑plays into PitchMonster gave me at least five hours a week for higher‑value work.”

Today he rates the platform 9/10, noting that there’s always room to push forward.

Who Will Benefit the Most From PitchMonster?

Phone‑led sales organisations in online education, product‑led IT, consumer online services, and telco teams running outbound or assisted sales.

If your revenue depends on consistent, high‑quality conversations, PitchMonster turns practice into a lever you can measure.

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