The Sales Training and enablement blog

Articles, tips, and guides for increasing sales by improving sales training

sky blue illustrated cover: a neat stack of chunky course textbooks with ribbon bookmarks, a graduation cap on top. A BEST OF 2026 pill sits above the title '8 best LMS platforms for sales training' with '8 best' highlighted.
Sales training35 min read

The Best LMS for Sales Training in 2026: 8 Platforms Compared

Compare the 8 best LMS platforms for sales training in 2026: real published pricing, G2 scores, SCORM support, and where an LMS for sales training runs out.

Oleg Bolotnov
Oleg BolotnovUpdated October 9, 2026
coral illustrated cover: big 3D letterforms spelling GROW in front of tall rounded arches, a small sprout growing out of the O. A SALES COACHING pill sits above the title 'A framework for coaching conversations' with 'coaching conversations' highlighted.
Sales performance13 min read

Sales Coaching for Managers: A Framework That Changes Rep Behavior

A practical framework for sales coaching for managers: a weekly cadence, the GROW model, feedback reps use, and templates you can start with today.

Oleg Bolotnov
Oleg BolotnovUpdated October 9, 2026
pale pink illustrated cover: one big umbrella sheltering a toy house, a toy car and a heart. A INSURANCE SALES pill sits above the title 'Insurance role-play scripts for 4 lines' with '4 lines' highlighted.
Sales conversations16 min read

Insurance Sales Role-Play Scripts: Scenarios for Life, Medicare, P&C, and Commercial Lines

Insurance sales role-play scripts for life, Medicare, P&C, and commercial lines, with the objections and compliance language reps need before a real call.

Oleg Bolotnov
Oleg BolotnovUpdated October 9, 2026
sky blue illustrated cover: a chain of chunky links running from a bandaged first link to a golden key on the last. A SALES METHODOLOGY pill sits above the title 'Solution selling: map the pain chain' with 'pain chain' highlighted.
Sales methodology12 min read

Solution Selling: The Pain Chain, the Buying Committee, and the Sentence Reps Skip

Solution selling explained: the pain chain, mapping it to a buying committee, how it differs from consultative selling, and the question reps never rehearse.

Oleg Bolotnov
Oleg BolotnovUpdated October 9, 2026
mint illustrated cover: big navy 3D letterforms spelling SPICED in front of tall frosted white-to-mint arches. A SALES METHODOLOGY pill sits above the title 'The 2 stages reps never rehearse' with '2 stages' highlighted.
Sales methodology13 min read

SPICED Sales Methodology: The 5 Elements, and the 2 Stages Reps Have Nothing Rehearsed For

The SPICED sales methodology explained: Situation, Pain, Impact, Critical Event, Decision, where reps get stuck, and how to drill the 2 hardest stages.

Oleg Bolotnov
Oleg BolotnovUpdated October 9, 2026
violet illustrated cover: a stethoscope listening first while a sealed pill bottle waits beside it. A SALES METHODOLOGY pill sits above the title 'Consultative selling: diagnosis before prescription' with 'diagnosis' highlighted.
Sales methodology12 min read

Consultative Selling: Diagnosis Before Prescription, and Why It Collapses Under Pressure

Consultative selling explained: diagnosis before prescription, how it differs from a pitch, a worked example, and why it breaks down under pressure.

Oleg Bolotnov
Oleg BolotnovUpdated October 9, 2026
coral illustrated cover: a spotlit vintage microphone on a round stage ringed with bulbs, small hearts and sparkles. A PITCH TRAINING pill sits above the title 'Rehearse a pitch and demo as one' with 'as one' highlighted.
Sales enablement14 min read

Sales Pitch Training: How to Rehearse a Pitch and a Demo as One Discipline

How to structure sales pitch training that covers both the pitch and the demo: what to rehearse, a portable scoring rubric, and where AI role-play fits.

Oleg Bolotnov
Oleg BolotnovUpdated October 9, 2026
pale pink illustrated cover: a chess board mid-game in perspective, lavender, mint and purple pieces, a mint knight making its move. A NEGOTIATION pill sits above the title 'Negotiation role-play scripts' with 'role-play scripts' highlighted.
Sales enablement15 min read

Sales Negotiation Training: Scenarios, Scripts, and a Rubric Built for Negotiation

How to run sales negotiation training as a program: a scenario library, sample scripts, a negotiation-specific rubric, and where AI-buyer practice fits.

Oleg Bolotnov
Oleg BolotnovUpdated October 9, 2026
yellow illustrated cover: a short conveyor belt carrying identical retro telephones, each with a little magnifying glass. A DISCOVERY PRACTICE pill sits above the title 'Mock discovery calls: a program that scales' with 'program that scales' highlighted.
Sales enablement13 min read

Mock Discovery Call Practice: Cadence, Scoring, and a Program That Scales

How to run mock discovery call practice as a program: cadence, a difficulty ramp, a scoring rubric, and how to prove it to leadership.

Oleg Bolotnov
Oleg BolotnovUpdated October 9, 2026
deep violet illustrated cover: a toy train taking a railway switch onto a new track. A SALES TRAINING pill sits above the title 'Sales training that changes behavior' with 'changes behavior' highlighted.
General10 min read

Sales Training: How to Build a Program That Changes Rep Behavior

Most sales training stops at teaching, then measures completion. This is the six-step version: diagnose the gaps from call evidence, put practice at the center, make feedback specific and immediate, reinforce over weeks, and measure what reps do on live calls.

Oleg Bolotnov
Oleg BolotnovUpdated October 9, 2026
yellow illustrated cover: a toy construction crane lowering a phone handset onto a half-built tower of blocks. A RECRUITER TRAINING pill sits above the title 'The recruiter training 30-day build' with '30-day build' highlighted.
Sales performance8 min read

Recruiter Training Program: The Call-Drill Build for Agency Teams

Build a recruiter training program around scored call drills. Scenario library, rubric, weekly cadence, verified certification prices, and 2 real results.

Oleg Bolotnov
Oleg BolotnovUpdated October 9, 2026
purple illustrated cover: an open box bursting with speech bubbles and sparkles. A EXPLAINER pill sits above the title 'What is sales enablement?' with 'enablement' highlighted.
Sales enablement11 min read

What Is Sales Enablement? Definition, Scope and How It Differs From Training

Sales enablement defined, plus how it differs from sales training, readiness and revenue enablement. Real metrics, formulas, maturity stages and ramp

Oleg Bolotnov
Oleg BolotnovUpdated October 9, 2026