Guide

The Worst 50 Words to Use in Sales Conversations

A practical guide to the words that reduce trust, lower authority, and stall deals - based on 519,000+ B2B sales calls.

  • 50 common sales phrases that quietly kill deals across discovery, demos, objection handling & follow-up
  • 8 damage categories - from trust-killing & confidence-killing language to pushy phrases & value-eroding words
  • Practical rewrites for each phrase - what top reps say instead, ready to use in your next call
Read the objection handling guide→
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