Guide

The Worst 50 Words to Use in Sales Conversations

A practical guide to the words that reduce trust, lower authority, and stall deals - based on 519,000+ B2B sales calls.

• ✓50 common sales phrases that quietly kill deals across discovery, demos, objection handling & follow-up
• ✓8 damage categories — from trust-killing & confidence-killing language to pushy phrases & value-eroding words
• ✓Practical rewrites for each phrase — what top reps say instead, ready to use in your next call