The Scariest Part of the Sales Call

It’s not hearing “NO”. It’s not knowing what to say next. Six moments that freeze reps, with the words to use instead.

• ✓Six first-call moments, from the price question at minute one to “I need to run it past my boss”
• ✓For each one: what the buyer says, what to say instead and why it works
• ✓Four steps for any other moment, a one-page cheat sheet and a 30-minute team session