- TeamDealer training academy
- Salespeople600 to 700
- Markets30 European countries
- Trains withE-learning, classroom, ride-and-drives
- Built fromThe maker's website
The team today
The academy trains dealer salespeople across 30 European countries and teaches its own sales model through e-learning, classroom days and ride-and-drives.
- Role play happens in a classroom, in front of colleagues.
- Salespeople hold back, because a weak answer costs them face with the group.
- Every new case needs time from the academy's product experts.
The call reps find hardest
A fleet customer renews part of his fleet with a rival quote on his desk that is nearly five grand a truck cheaper.
How a rep practices it
The buyer
Gareth, a head of fleet with a cheaper quote
The AI wrote this buyer from the maker's website and a one-line prompt in about five minutes. A product expert can check the case and change any line before salespeople see it.
Written by AI from the maker's website
GarethHead of fleet, AI buyerVideo call- Wants
- To renew 48 of his 140 trucks
- Opens with
- A rival quote nearly five grand a truck cheaper
- Deadline
- Six weeks, and the finance director has seen the cheaper number
The call
The salesperson takes the call alone
The salesperson starts a video or voice call whenever it suits them. Nobody else is listening, so a weak first attempt costs nothing and they can run it again straight away. Here the rep asks where the quote came from before defending the price.
Gareth, AI buyer
I've got a quote on my desk that's nearly five grand a truck cheaper than yours.
Your rep
Is that from our side, or did another manufacturer reach out to you?
The feedback
A score and a coach after every run
A first attempt at this call scored 35 points. The rep got Gareth to look at whole-life cost before price, then let his off-road incidents pass. In a voice debrief the AI Coach suggested turning those incidents into numbers finance can check.
35pts
First-attempt score - Agreed to review whole-life cost before price
- Dug into the off-road incidents
AI Coach suggested asking
If a truck is off the road for a day, what does that cost you? And what's your current run cost per mile?
What managers see
The scorecard follows the academy's own sales model. The AI turns each stage into checks for this call, and the training lead weights the stages that matter most. Salespeople come in by CSV, grouped by company, region, area and team, and each manager sees only their own groups.
- Checks and weights from the academy's own stages
- Objections that fire on a trigger, such as a question about past problems
- Reports per run, per roleplay and across the network
Lessons for your team
- Give reps a private call they can repeat, so a weak first try costs nothing.
- Start the case from your own website, then let a product expert fix the details.
- Score each run against the sales stages you already teach.
