Author profile
OlegBolotnov
Founder & CEO of PitchMonster. Selling since 15, from Kyiv subway kiosks to SaaS partnerships. He writes about the part of sales training everyone skips: practice.
About Oleg
I started my sales journey at 15, selling Vodafone plans in the Kyiv subways to save up for a mountain bike. Since then, I got addicted to seeing people’s happy faces when they decide to buy or activate something new.
Over the past 9 years, I’ve done all kinds of sales jobs: B2B lead gen in high school, phone sales, partnership and channel sales in SaaS, business development, and organizing offline and online sales conferences. But what really drove me was the desire to build my own product and see those same happy faces using something I created.
With my friend (a very nerdy tech guy), we built Gradual.io. It’s a sales LMS for growing businesses without in-house coaches. It was a cool business. We made our first money, learned how to build a team, talk to customers, and raise funds. But we had limited success with Gradual.
So we interviewed people from Salesforce, Stripe, Zendesk, enablement teams at large enterprises, and sales leaders from SMBs to understand what’s truly painful and still not solved by learning platforms or hundreds of online courses available online.
The answer was simple: practice. That’s how PitchMonster was born. AI role-plays with virtual customers cloned from real buyer profiles, speaking and behaving the way your buyers actually do.
I’m proud we’ve helped people get better at their jobs, earn more, and provide for their families. And we’re just getting started.
What Oleg writes about
- 01AI sales role-playBuilding buyers that push back the way real ones do, and scoring the rep who handles them.
- 02Rep onboarding and rampGetting a new hire from day one to their first real conversation without burning live leads.
- 03Objection handlingThe moments where deals are actually won or lost, and how to rehearse them before they happen.
- 04Sales enablement toolingNine years inside sales orgs, then a sales LMS, then the practice layer the LMS was missing.
- 05Partnership and channel salesSaaS partnerships and business development, the sales motions he ran before building software for them.
- 06Building a sales-led productWhat changes when the founder selling the product is also the one who has to ramp the team.
Why trust Oleg on this
Oleg has run the sales motions he writes about: B2B lead gen, phone sales, partnership and channel sales in SaaS, and business development. He built a sales LMS before building PitchMonster, and shut down the parts that did not work.
The product came out of interviews with people at Salesforce, Stripe and Zendesk, plus enablement teams at large enterprises and sales leaders at SMBs. Every claim about a customer result on this site points at a published customer story, and every competitor claim points at the vendor’s own materials.
AI to Go Podcast · January 2026This AI is a Better Sales Coach Than YouOleg tells the longer version of the story - real talk on enterprise AI.What he has built
PitchMonster
AI role-plays with virtual customers cloned from real buyer profiles, plus call analysis and coaching.
See the productGradual.io
A sales LMS for growing businesses without in-house coaches. First revenue, first team, first fundraise.
Written by Oleg
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